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Wyshbox
Disrupting the insurance space

When we look at the current life insurance landscape, the question of how one determines their coverage amount is abstract – "How much do you want to cover?" Instead of asking this broad question, we broke life insurance down to its core: a make up of one's life responsibilities. Designed as a tool, Wyshbox guides users through their after-life wishes (debts, dependents, loose ends, and legacies) in order to determine their overall coverage amount. We aspired not only to change the way people think about life insurance, but also to ensure people are covering no more or no less than they need.

I played an active role in the concept design and final execution of Wyshbox. As a UX designer, I functioned as a bridge between design, research, business, and tech in all areas relating to the product. In the space of life insurance, I found it intriguing to balance streamlining complex systems within the bounds of legal and business requirements, while also designing the best experience for our users.

Public site built in Webflow
App store download

Final designs of our coverage builder: a way for users to build their coverage through their life's wishes (UI design by Soong Shin)
Using data analytics to guide further research of our coverage builder feature
One of six product features where I owned the experience, wireframing, and UX copy (UI design by Soong Shin)
Focus:
digital experience design, financial technology, qualitative research, usability testing
Timeline:

February 2020 - present

Roles:

UX Designer (iOS & responsive web), UX Researcher, & Webflow Designer

Target audience:

18 - 45 year olds – a focus on cohorts who are in the midst of big life events or have an accumulation of debt

Status:

On going / Post launch

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