Johnson & Johnson
Advocating for user perspectives in the pharma space

Our design team was invited into a new space. Acting as a bridge between business and user, we introduced new methodologies to old ways of working. Many functions came together to create a tool that uses predictive data to produce more information that would help support users’ accounts and drive role efficiency.

digital experience design, healthcare, qualitative research, usability testing

April 2022 - December 2022


Lead UX/UI Designer & Lead UX Researcher

Target audience:

Field Reimbursement and Account Specialists (FRAS) – assist doctor’s offices to support patients at risk of not starting a treatment or discontinuing early


Post Beta Launch